How to Sell Digital Products on GoHighLevel in 2025

If you want to sell digital products on GoHighLevel, you’re in the right place. GoHighLevel has evolved far beyond just a CRM; in 2025, it’s the most powerful, all-in-one platform for creators who want to build, market, and sell their digital assets without juggling five different tools.

This guide provides the complete step-by-step workflow for selling everything from ebooks to full-scale courses directly within GHL.

Why Use GoHighLevel to Sell Digital Products?

Before the “how-to,” let’s cover the “why.”

While other platforms specialize in just one thing (like courses), GoHighLevel integrates everything:

• All-in-One System: Host your course, build the sales funnel, run email & SMS automations, and manage your customer relationships (CRM) from one dashboard.
• No Transaction Fees: Unlike many platforms that take a cut of your sales, GoHighLevel doesn’t. You only pay for your subscription and the standard Stripe/PayPal processing fees.
• Powerful Automation: This is GHL’s superpower. You can trigger complex automations based on purchase, course progress, or login activity.
• New E-commerce Features: GHL now has a dedicated e-commerce store function, allowing you to sell digital downloads, physical products, and services from a traditional storefront — not just a funnel.
• Integrated Community: With the new Communities feature, you can link your courses directly to a private group (like Facebook Groups or Discord, but inside GHL) to boost engagement and retention.

👉 For personalized setup assistance, visit our GoHighImpact Services Page.

Step-by-Step: Setting Up Your GoHighLevel Digital Product Sales Funnel

Here’s the 5-step process, from setup to sale, to help you successfully sell digital products on GoHighLevel.

Step 1: Connect Your Payment Gateway

You need a way to get paid. GoHighLevel integrates directly with the major payment processors.

1. Log in to your GoHighLevel agency or sub-account.
2. Navigate to Settings → Integrations.
3. Connect your Stripe or PayPal account.

💡 Pro Tip: Stripe is generally recommended for its deep integration with funnels and subscriptions. NMI and Authorize.net are also supported.

Step 2: Create Your “Product” (The Content)

This step differs slightly depending on what you’re selling.

Path A: For Courses or Memberships

This is for multi-lesson video courses or content hubs.

1. Go to Sites → Memberships.
2. Click on the Products tab → Create Product.
3. Choose a template (like “Sprint Course” or “Membership”).
4. Give your product a name (e.g., “The 2025 SEO Blueprint”).
5. Add Categories (modules) and Lessons.
6. Upload videos, add text, and attach downloadable files (like PDFs or worksheets).

Path B: For a Simple Digital Download (e.g., Ebook, PDF)

This is for a single file purchase.

1. Go to Payments → Products.
2. Click Create Product.
3. Fill in the details: Name, Description, and Price.
4. Under “Product Type,” select Digital Product.
5. Upload your file (PDF, ZIP, etc.).
6. Click Save.

Step 3: Create Your “Offer” (The Price & Access)

This is the most critical — and often missed — step.
A Product is the content. An Offer is the price and access you sell.

1. Go to Sites → Memberships → Offers.
2. Click Create Offer.
3. Give it a title (e.g., “Blueprint – Lifetime Access”).
4. Under “Product,” select the Product you created in Step 2.
5. Set your price (One-Time or Recurring).
6. Click Create.

Now you have a purchasable offer.

Step 4: Build Your Sales Page & Checkout

This is the funnel or website page where customers will buy from.

1. Go to Sites → Funnels (or Websites).
2. Create a new funnel or edit an existing one.
3. Add at least two steps: Sales/Order Page and Thank You Page.
4. On your Order Page, add a 1-Step or 2-Step Order Form element.
5. Click the Products tab for that funnel step.
6. Click Add Product and select your Offer from Step 3.
7. Set the price (or use the Offer’s default).

💰 You can also add Order Bumps and Upsells to increase average order value.

Save the page.

Step 5: Automate Access with a Workflow for Digital Products

Now, you’ll automatically grant access after purchase.

1. Go to Automation → Create Workflow.
2. Start from scratch and name it (e.g., “Digital Product Purchase”).
3. Set the trigger: Order Form Submission (or “Purchase”).
4. Add filters for your funnel and product.
5. Add Action → Membership Grant Offer.

• Select the Offer you created in Step 3.

1. Add another Action → Send Email.

• Subject: Your login details are here!
• Body: Include the Magic Link ({{membership.contact.magic_link}}) or login URL with email and password variables.

✅ Publish and save your workflow.

Now, when someone buys, they’ll automatically receive login details and access to their product.

🚀 Pro Tips for 2025

• Use the AI: GoHighLevel now includes AI in its builders — use it to generate sales copy, headlines, or course descriptions.
• Build a Community: Don’t just sell a course — sell access. Create a private Community inside GHL for your members.
• Use the E-commerce Storefront: If you sell multiple digital products, try Sites → E-commerce for a traditional store layout.
• Track Everything: Check Reporting → Attribution to see which ad, email, or post drove your sales.

For more features and API documentation, visit the official GoHighLevel Documentation.

✅ Final Thoughts

By consolidating your tools into GoHighLevel, you create a seamless, automated system that saves you time and delivers a better experience for your customers.