GoHighLevel White Label | Full 2025 Guide for Agencies

🧠 What Is GoHighLevel White Label?

Imagine owning your own all-in-one CRM, funnel builder, email/SMS marketing tool, AI automation system, and calendar booking app… under your brand name.

That's exactly what white labeling allows:

You rebrand GoHighLevel as your own SaaS
Your clients log in at app.yourdomain.com
Your logo, your colors, your pricing
You control the experience, the margins, and the profits

This turns a standard agency into a SaaS company overnight — without building any software.

🧭 Why White Label GoHighLevel?

White labeling isn't just a branding trick. It's a business model shift.

Here's why top agencies are making the move:

1. Recurring Revenue at Scale

Instead of one-time service fees, you charge monthly subscriptions.

You set your pricing. You own the margin. You build predictable cash flow.

2. Brand Authority

Your clients see your platform. That means:

You look like a tech company, not just an agency
Stronger trust → easier upsells
Better retention

3. Hands-Off Delivery

Once clients are onboarded, the system works 24/7:

Automations run
AI responds
Pipelines update
Reports track everything

Less client chaos. More monthly checks.

4. Faster Scaling

Building your own software would cost $500K+ and years of headaches.

White labeling GoHighLevel gives you that power instantly.

⚙️ How GoHighLevel White Label Works

Think of it as leasing a Ferrari, then wrapping it with your brand colors.

Here's the simple breakdown:

Activate SaaS Mode (available on the Pro Plan)
Connect Your Domain (e.g., app.youragency.com)
Upload Your Logo & Branding
Set Up Pricing & Packages
Add Stripe for Billing
Invite Clients to Your Platform

From their point of view, it's your software. From your side, it's fully powered by Go High Level's backend.

💰 GoHighLevel White Label Pricing

To access the white label functionality, you need the SaaS Pro plan.

Plan	Monthly Cost	White Label	AI Tools	Unlimited Sub-Accounts
Agency Starter	$97/mo	❌ No	Limited	❌ No
Agency Unlimited	$297/mo	❌ No	Limited	✅ Yes
SaaS Pro (White Label)	$497/mo	✅ Yes	✅ Full	✅ Yes

💡 Pro Tip: Many agencies start charging their clients $297 – $997/month, easily covering the platform cost with just a few accounts.

🧑‍💻 White Label Customization Options

Go High Level gives you impressive control over how your platform looks and feels:

✅ Custom domain (your URL)
✅ Custom logo & favicon
✅ White-labeled mobile app (optional upgrade)
✅ Custom email notifications
✅ Custom onboarding experience
✅ Custom pricing and billing

This level of control is what makes your agency stand out in a crowded market.

🚀 Setting Up Your White Label SaaS in 7 Steps

Let's make it actionable. Here's your 7-step roadmap:

Step 1: Upgrade to SaaS Pro

You'll need the $497/mo plan to unlock SaaS Mode.

Step 2: Configure Agency Settings

Add your branding, color palette, and domain.

Step 3: Add Stripe Billing

This lets you charge clients automatically for monthly subscriptions.

Step 4: Create Pricing Packages

Examples:

Starter: $197/mo
Growth: $297/mo
Pro: $497/mo

🎯 Tip: Package based on features + automation level, not just usage.

Step 5: Create Automations & Snapshots

Snapshots = pre-built systems your clients get when they sign up.

Think:

Real Estate Snapshot
Dentist Snapshot
Gym Snapshot
Roofing Snapshot

Step 6: Set Up SaaS Configurator

This determines what automations, number of users, and tools each plan gets.

Step 7: Launch Your SaaS

Add a sales funnel, start a campaign, onboard your first customers.

🧩 Real-World Niches Crushing It with White Label

Not all niches are created equal. Here are some top-performing industries where agencies thrive with white labeling:

🏡 Real Estate Agents

AI callers + CRM + automations

🦷 Dentists & Medspas

Appointment booking + reminders

🏋️ Gyms & Fitness Studios

Lead nurturing + SMS follow-ups

🔨 Roofing & Home Services

Instant lead capture + pipelines

📚 Coaches & Consultants

Calendar booking + course delivery

📈 B2B Lead Gen Agencies

Outbound + nurturing automations

Each of these niches values speed, automation, and branding — exactly what a white labeled GoHighLevel offers.

🧠 Advanced White Label Features You'll Love

Here's where GoHighLevel goes from great to game-changer:

🧭 AI Conversation Bots

AI chatbots and voice bots that reply instantly to leads, even while you sleep.

⚡ Unlimited Sub-Accounts

You can create unlimited client accounts — each with its own CRM, funnels, automations, and users.

📲 White Labeled Mobile App

You can even white label their mobile app so your clients download your app from the App Store.

🧾 Centralized Billing

All your client payments are automated with Stripe — no more chasing invoices.

🧑‍💼 Reseller Control

You control pricing, packaging, and support.

🧮 Revenue Model Example (SaaS Math)

Let's do some simple math 👇

Revenue:

20 clients paying $297/month
= $5,940/month recurring revenue

Your cost:

$497/month Go High Level Pro

Your profit:

$5,443/month
And that's without service delivery headaches.

Now imagine scaling to 50–100 clients. That's the power of SaaS leverage.

🪜 Proven White Label Growth Strategies

Here's how the top players grow their SaaS fast:

1. Niche Down First

Don't sell to everyone. Sell to someone.

Start with one vertical (e.g., real estate), create tailored automations, and dominate.

2. Offer DFY Setup

Most clients don't want to build funnels. Offer Done-For-You onboarding for $500–$2,000.

3. Leverage Email & Cold Outreach

Your software offer is scalable. Automated campaigns → booked demos.

4. Host Webinars

Position yourself as the niche SaaS authority.

Run weekly live demos showcasing your platform.

5. Upsell AI Add-ons

Voice AI, chatbots, automations = extra $$ per seat.

🧰 Marketing Your White Label SaaS

Some killer marketing angles you can use:

Your All-In-One Growth Platform — Built for [Niche]

Stop juggling 7 tools. One login. One system.

Automate lead follow-up with AI. Book more calls. Close more deals.

Your brand. Your CRM. Your monthly MRR.

Use these hooks across:

Landing pages
Ads
Emails
Demos
Social media

🪄 Branding Tips for Your White Label Platform

Your branding is the perception your clients will buy into.

✅ Keep it clean, premium, and trustworthy

✅ Choose a short, memorable domain

✅ Add custom email templates

✅ Use your logo consistently across dashboard, emails, and funnels

✅ Consider a custom white-labeled app for maximum wow factor

📈 White Label + AI = Future of Agencies

The real magic is when white labeling meets AI.

With Go High Level, you can:

Auto-qualify leads with AI chatbots
Follow up 24/7 with voice AI
Trigger automations instantly
Book appointments without humans
Keep pipelines updated in real time

This lets you scale like a SaaS company, not like a traditional agency that hires more people for every new client.

🧭 Common Mistakes to Avoid

Even the best SaaS founders stumble early. Here's what to sidestep:

❌ Selling to everyone at once (no niche)

❌ Overloading features on day one

❌ No clear onboarding experience

❌ Underpricing your offer

❌ Treating SaaS like an agency

Your SaaS should feel productized, predictable, and clean.

🏁 Final Thoughts: White Labeling Go High Level in 2025

Go High Level white label is not just a cool extra feature.

It's the bridge from agency to SaaS, from chasing clients to building MRR.

Whether your goal is:

Replacing client work with recurring income
Building a sellable SaaS asset
Or simply looking more professional…

…white labeling can transform your business trajectory.

👉 Start small.

👉 Pick a niche.

👉 Launch your white-labeled CRM.

👉 And scale like a SaaS CEO.