GoHighLevel White Label Pricing 2026: Every Plan Compared

GoHighLevel White Label Pricing in One Page

If you're evaluating white-labeling GoHighLevel to resell as your own branded software, you've probably already realized the pricing isn't as simple as "pick a plan." The base subscription is just the starting point. Mobile app, custom domain, Twilio, Mailgun, A2P registration, and optional add-ons all stack on top.

This guide breaks down every 2026 GoHighLevel white-label price, what's included, what's not, and what a realistic monthly run-rate looks like for a 10, 25, and 100-client agency.

Start your 14-day GoHighLevel trial here if you want to walk through the setup yourself.

The Three Core Plans

GoHighLevel has three main subscription tiers. Only one supports true white-labeling — but understanding all three matters for context.

Starter — $97/month

The entry plan. Designed for single-business use, not agencies.

• 1 sub-account
• 3 users
• All core CRM, marketing, and automation features
• No white-label branding
• No reselling capability
• Standard GoHighLevel domain and branding

Who it's for: Solo operators, single-location businesses, or agencies just testing the platform.

Why it's not a white-label option: You cannot brand it as your own software. It's GoHighLevel, in GoHighLevel colors, on GoHighLevel domains.

Unlimited — $297/month

The agency plan. Unlimited sub-accounts (each of your clients gets one), unlimited users. API access. Not yet a white-label experience.

• Unlimited sub-accounts
• Unlimited users
• API access
• Branded desktop experience via your custom domain
• Branded email from your sub-account
• Still uses "GoHighLevel" branding in some internal places
• No mobile app rebranding

Who it's for: Agencies managing clients on the platform but not selling it as their own SaaS product.

Why it's a stepping stone: You can partially brand the desktop experience with a custom domain, but the full SaaS-mode white-label functionality is locked behind the next tier.

SaaS Pro — $497/month

The full white-label tier. This is where you can actually resell GoHighLevel as your own branded software, set your own pricing, charge clients directly, and have GoHighLevel's billing work invisibly in the background.

• Everything in Unlimited
• SaaS Mode — resell sub-accounts as your own product
• Rebilling at your own prices
• Stripe integration for client billing
• Custom branded subdomain
• Ability to control which features your clients see
• Twilio rebilling (markup on SMS/voice)
• Mailgun rebilling (markup on email)
• Account snapshots for fast client onboarding

Who it's for: Agencies and entrepreneurs building a software-as-a-service business on top of GoHighLevel.

Annual discount: Paying annually saves ~$840/year (roughly two free months).

The Costs You Have to Add On

The base subscription isn't the end of the bill. Here's what comes on top.

Custom Mobile App — $497/month

If you want your clients to download a branded mobile app from the Apple App Store and Google Play (with your name, logo, and icon), you need the Mobile App add-on.

• $497/month as an add-on to SaaS Pro (total: $994/month)
• App Store submission handled by GoHighLevel
• Your name, logo, and branding on the app listing
• Your clients install your app, not "GoHighLevel"
• Included push notifications, branded splash screen

Is it worth it? For agencies selling $297+/month to clients, yes — the branded app dramatically increases perceived legitimacy and retention. For smaller operations, it's optional.

Custom Domain — ~$12/year (registrar) + free on GHL

You'll need a custom domain for your SaaS — e.g., app.youragency.com or platform.yourbrand.com. Registration costs $10-15/year through any domain registrar (Namecheap, GoDaddy, Cloudflare).

GoHighLevel doesn't charge extra for the custom domain setup itself. You just point your DNS to their servers.

Twilio — Usage-Based, ~$10-200+/month

Twilio powers all SMS and voice inside GoHighLevel. Costs are usage-based:

• SMS: ~$0.0079 per segment (160 characters)
• Voice: ~$0.0140 per minute inbound/outbound
• Phone numbers: $1.15/month per local number, ~$2/month per toll-free

For a 10-client agency, expect $50-150/month total Twilio cost at the agency level, though in SaaS mode you can rebill clients directly for their own Twilio usage.

Mailgun — Usage-Based, ~$10-50/month

Mailgun powers email sending. Costs are based on volume:

• First 1,000 emails: free
• After that: ~$0.80 per 1,000 emails (up to 50K/month)
• Scales to $90/month for 100K emails

For most agencies, Mailgun costs stay under $30/month.

A2P 10DLC Registration — $4 one-time + $2/month

If you send SMS from US numbers, you're required to register your brand and campaign with The Campaign Registry (A2P 10DLC compliance). GoHighLevel walks you through this inside the platform.

• Brand registration: $4 one-time
• Campaign fees: ~$2/month per campaign
• Approval time: 1-3 weeks

Non-compliant messaging gets throttled or blocked, so this isn't optional.

Stripe — 2.9% + $0.30 per transaction

When you collect payments from your clients through GoHighLevel's billing, Stripe processes those transactions. Standard Stripe fees apply. GoHighLevel itself doesn't charge a markup on Stripe processing.

Total Cost: Three Realistic Scenarios

Here's what the math actually looks like for agencies at different stages.

Scenario 1: Just-Launched SaaS Agency (0-5 Clients)

• SaaS Pro: $497/month
• Custom domain: $12/year (~$1/month)
• Twilio: $30/month (your internal usage, low client volume)
• Mailgun: $10/month
• A2P 10DLC: $2/month
• Total: ~$540/month

Revenue at $297/month per client with 5 clients: $1,485/month. Net: $945/month. This is the "getting started" phase — it's profitable from day one but the margins expand significantly as you add clients.

Scenario 2: Growing SaaS Agency (25 Clients)

• SaaS Pro: $497/month
• Custom mobile app: $497/month
• Custom domain: $1/month
• Twilio: $100/month (agency internal + rebilled to clients)
• Mailgun: $25/month
• A2P 10DLC: $4/month
• Total: ~$1,124/month

Revenue at $297/month per client with 25 clients: $7,425/month. Net: $6,301/month ($75K+ annually).

The mobile app becomes worth it around 15-20 clients because of retention and positioning.

Scenario 3: Scaled SaaS Agency (100 Clients)

• SaaS Pro: $497/month
• Custom mobile app: $497/month
• Custom domain: $1/month
• Twilio: $400/month (or rebilled 1:1 to clients)
• Mailgun: $90/month
• A2P 10DLC: $10/month (multiple campaigns)
• Stripe processing: ~$1,000/month on client billing (2.9%+$0.30 on $30K in MRR)
• Total: ~$2,495/month

Revenue at $297/month per client with 100 clients: $29,700/month. Net: $27,205/month ($326K+ annually).

At 100 clients, you can comfortably staff a small team (2-3 support/onboarding people) and still net $200K+ annually.

Where You Save vs Where You Spend

Where GoHighLevel Saves You Money

Running a SaaS agency on GoHighLevel replaces building or licensing:

• CRM software ($20-50/user/month)
• Email marketing platform ($50-300/month)
• SMS tool ($50-200/month)
• Funnel builder ($97-297/month)
• Appointment booking ($10-30/month)
• Membership site ($99-149/month)
• Review management ($50-150/month)

Building equivalent functionality in-house would cost $500K-2M+ in developer time. Licensing a white-label alternative (HighLevel competitors) typically runs $2,000-5,000/month with less functionality.

Where You'll Spend More Than Expected

Twilio and Mailgun at scale. If you don't rebill clients properly, your communication costs can balloon. Most agencies mark up Twilio 30-50% and pass through 100% of costs to clients — this is standard practice and clients don't object.

Stripe fees on high MRR. At $30K/month MRR, you're paying $1,000/month in processing fees. Some agencies pass this to clients with a 3% processing surcharge; others absorb it.

Support and onboarding staff. At 25+ clients, DIY support becomes unsustainable. Budget $3,000-5,000/month for part-time support staff by the time you hit 30 clients.

Client churn and free trial abuse. Expect 5-8% monthly churn in the early years. Build lifetime value models accordingly.

White-Label Pricing Strategy for Agencies

The most common mistake new SaaS agencies make is underpricing. GoHighLevel itself sells Unlimited for $297/month. If you're selling the same functionality for $97/month, you're racing to the bottom and making the resale economics nearly impossible.

Realistic pricing tiers we see work:

• Essentials tier: $197-297/month — single location, limited features, limited contacts
• Pro tier: $397-497/month — full features, standard support
• Agency tier: $697-997/month — multi-location, priority support, white-label mobile app branding

With average revenue per client around $400-500/month, even a 25-client agency clears $10-15K/month in gross revenue, with 75-80% margins after software costs.

Annual vs Monthly Billing

Paying GoHighLevel annually saves roughly 2 months' worth of subscription cost (~$840/year on SaaS Pro). If you're committed to the platform for 12+ months, annual billing is a straightforward win.

Mobile app add-on, Twilio, and Mailgun are billed monthly and don't have annual discount options.

Our read: commit to annual only after you've been on the platform for 90+ days and confirmed the fit. The monthly-to-annual switch is a simple upgrade inside the account settings.

Should You Go Straight to SaaS Pro?

If you're starting from zero with no clients yet, many agencies start on the Unlimited plan ($297/month) while they onboard their first 3-5 clients as direct accounts. Once you have 5+ clients and the operational workflow is working, upgrade to SaaS Pro and switch to the resale model.

The reason: SaaS Pro is overkill for a 0-client agency. You're paying $200/month more for features (resale, Stripe rebilling, sub-account branding controls) that only become useful once you have paying clients to apply them to.

Exception: if you're launching with an existing client base ported from another platform, go straight to SaaS Pro from day one.

What's Not Included in Any Plan

A few things to budget separately:

• Custom development. Any custom integrations beyond Zapier/Make/GoHighLevel's native APIs are your responsibility.
• Dedicated account manager. Available at Agency-level accounts and above (typically 50+ clients), but entry-level plans are self-service.
• Priority support SLAs. Standard support is business hours with ticket response times of a few hours. 24/7 support is not included.
• HIPAA BAA. Available on request but requires a separate signed agreement — not automatic.
• Custom app store submissions for niches (EU, Australia app stores). The $497/month covers US-focused submissions; international listings may require additional work.

Is White-Labeling GoHighLevel Worth It in 2026?

If you already run a marketing agency and are using GoHighLevel to service clients, graduating to SaaS Pro and reselling is almost always worth it. The economics are strong, the product is mature, and the platform has a significant community of agencies to learn from.

If you're starting from scratch with no existing client base, marketing expertise, or sales process, the white-label path is harder than it looks. The platform is excellent; the gap is usually in how well you can sell and support it. Budget a realistic 6-12 month ramp to your first 10 clients.

For the right operator, a GoHighLevel white-label SaaS agency is one of the cleanest paths to $250K-500K ARR in 2026. The numbers work. The product works. The question is execution.

Start your 14-day GoHighLevel SaaS Pro trial here and walk through the setup before committing to any client proposals.