GoHighLevel White Label Mobile App: Pricing & Setup Guide

What the Branded Mobile App Actually Is

GoHighLevel sells a branded mobile app product called the Mobile App for Agencies (sometimes called "Custom Branded Mobile App" or "MyAgency App" in older docs). What you get: an iOS and Android app published in the official App Store and Google Play under your agency's name, your logo, your color scheme, and your splash screen.

When your sub-account customers download "Your Agency App" and log in, they're using the underlying GoHighLevel mobile experience — but it looks like your software. The generic "LeadConnector" branding disappears.

For agencies running SaaS Mode, this is the difference between selling a customer "GoHighLevel access" and selling a customer "your platform." It changes the conversation, the perceived value, and the price you can charge.

The Pricing Breakdown

There are two costs to know.

Setup fee: $497 one-time

This covers GoHighLevel's submission process to the App Store and Google Play under your developer accounts. It's a one-time charge, payable when you initiate the app build.

Monthly fee: $99/month

This is the ongoing cost of having the branded app live. Covers infrastructure, push notifications, and platform support. Charged on top of your existing GoHighLevel plan.

What's not included

A few costs you'll cover separately:

• Apple Developer account: $99/year (required for iOS App Store)
• Google Play Developer account: $25 one-time (required for Google Play)
• Custom design assets: if you want a designer to create your icon, splash screen, color palette — that's on you
• App updates beyond branding: functional changes to the app are not part of this product

Total first-year cost

For most agencies setting it up from scratch:

Year 2 onwards: $1,287 ($1,188 GHL + $99 Apple, no setup, no Play).

Who Should Actually Buy This

The branded mobile app is structurally only useful for agencies on the Pro / SaaS Mode plan ($497/mo).

Why: Without SaaS Mode, you don't have rebilling, you don't have a real "your platform" customer relationship, and your sub-account customers are paying you for "marketing services" — they don't need to download an app from you.

If you're on the Unlimited plan and managing client work directly without packaging it as SaaS, the branded app adds cost without adding revenue.

Real fit:

• SaaS agencies with 5+ paying clients on white-label sub-accounts. The app upgrade pays for itself in perceived value.
• Industry-vertical SaaS agencies building a platform for a specific niche (e.g., "Plumber Pro CRM"). The branded app is core to the product story.
• High-ticket coaches/consultants running a community where the app is the daily-use surface.

Not fit:

• Solo agencies with 1-3 clients
• Service agencies billing for done-for-you work, not platform access
• Anyone on the Starter plan ($97/mo)

What's Actually Customizable

Here's where some agencies get surprised. The "branded" app is more cosmetic than fully custom.

What you control

• App name (in the App Store and on home screens)
• App icon (your logo at standard iOS/Android dimensions)
• Splash screen (image shown during app load)
• Login screen branding (logo + background image)
• Primary color (used throughout the UI)
• Custom domain for the agency portal (e.g. app.yourdomain.com instead of app.gohighlevel.com)
• Push notification sender name

What you don't control

• The underlying app structure — buttons, menus, screen flows are GoHighLevel's
• The feature set — you can't hide or add functionality at the app level
• Custom code or modules — no native module development
• The login flow itself — credentials are still GoHighLevel-managed
• In-app purchases or Stripe integration changes — locked to GHL's billing

If you need true white-label software with your own feature roadmap, this isn't that. This is a skinned client of the existing GoHighLevel mobile app.

For 95% of agencies, that's enough. For the other 5%, you're looking at building from scratch (which costs 100x more).

The Setup Process: Step by Step

Step 1: Confirm you're on Pro / SaaS Mode plan

If you're not, upgrade first. The branded app is gated behind the $497/mo plan tier. The upgrade itself is one click in the billing dashboard.

Step 2: Submit the build request

Inside your agency dashboard, navigate to Settings → Mobile App → Request Build. You'll fill out a form with:

• App name (e.g. "Acme CRM")
• Package identifier / bundle ID (reverse-domain format: com.acmecrm.app)
• Primary brand color (hex code)
• Logo file (recommended: 1024x1024 PNG, transparent background)
• Splash screen image (recommended: 2732x2732 PNG)
• Custom domain (optional)

Step 3: Pay the $497 setup fee

Charged to the card on file. Receipt issued automatically.

Step 4: Set up Apple Developer + Google Play accounts

GoHighLevel publishes the app under your developer accounts, not theirs. Required because the app is owned by your agency in the eyes of Apple and Google.

• Apple: enroll at developer.apple.com (~$99/year). Approval can take 24-48 hours.
• Google: enroll at play.google.com/console (~$25 one-time). Approval can take a few hours.

Step 5: Grant GoHighLevel build access

Inside both developer consoles, you'll add GoHighLevel's build agent as a team member with the appropriate roles. GoHighLevel provides exact instructions during onboarding.

Step 6: Wait for Apple + Google review

GoHighLevel handles the technical submission. Apple's review typically takes 24-72 hours. Google Play is faster (often under 24 hours).

This is where the most rejections happen. Apple is strict about:

• App icon quality
• Login screens that don't have a clear value before signup
• Apps that feel like a "shell" of another product

GoHighLevel's build team has handled thousands of these submissions and knows the patterns Apple flags. They'll work with you on rejections, but expect 1-2 resubmission cycles for first-time agencies.

Step 7: Live in the App Store

Once approved, your app appears in both stores under your agency name. Customers download it, log in with their sub-account credentials, and use the platform.

Total elapsed time from submission to live app: typically 7-14 days.

App Store Approval Pitfalls

Three reasons builds get rejected and how to avoid them.

1. Icon issues

Apple rejects apps with low-quality, generic, or text-heavy icons. A clean glyph or wordmark works. A photo or screenshot does not.

Fix: Hire a designer for $200-$500 to deliver a polished icon set. It's the cheapest way to avoid a 3-week back-and-forth with Apple.

2. "Minimum viable product" failure

Apple has rejected SaaS apps that look like "thin wrappers" around web functionality with no app-specific value.

Fix: Make sure your branded app's login screen and splash explicitly show value. GoHighLevel includes mobile-specific features (push notifications, mobile-optimized chat, calendar, contact management) that satisfy Apple's "native experience" requirement. Don't let the app look like a webview shell.

3. Sign-in / privacy issues

Apple requires apps with sign-in to either offer "Sign in with Apple" alongside other auth methods, or be exempt under specific conditions. GoHighLevel has historically navigated this through the app design.

Fix: Trust GoHighLevel's submission template. Don't try to customize the login flow yourself.

The ROI Math

Is it worth $1,809 in year one?

If you charge clients $297-$497/month for your SaaS, having a branded app justifies a 20-30% price uplift. On 10 clients at an average of $397/month, that's a $40-$60 monthly markup × 10 clients = $400-$600/month additional revenue.

Year-one ROI math:

• Branded app cost: $1,809
• Monthly markup at $500: $6,000/year additional revenue
• Year 1 net: +$4,191

The math is positive at 5+ paying clients. Below that, the per-client revenue increase doesn't outweigh the fixed monthly fee.

Alternatives to the Branded Mobile App

If the $99/month is hard to justify yet, two interim options:

Use the white-labeled web app first

Every Pro plan gets a custom-branded web app at app.yourdomain.com. It's free, it covers most of the value (logo, color, custom URL), and it works on mobile browsers. Your clients can save the URL to their home screen as a PWA-style shortcut.

For most clients, this is 90% of the perceived value of a real native app at 0% of the cost.

Wait until you have 5-10 paying SaaS clients

The branded app makes financial sense at scale. If you're at 1-3 clients, build the SaaS book first, then upgrade to the app once your client count justifies it.

What Changed in 2026

A few notes for agencies who looked at the branded app a year or two ago and are evaluating again:

• Apple's rejection rate has tightened. First-submission approval rates dropped slightly in late 2025 due to Apple cracking down on "wrapper" apps. GoHighLevel's submission template has been updated to address it, but expect more scrutiny than in 2024.
• Push notification reliability improved. GoHighLevel rolled out infrastructure upgrades in early 2026 that reduced push notification delivery failures from ~12% to under 2%.
• Custom domain support expanded. You can now use a fully custom domain (e.g. crm.yourdomain.com) without an additional configuration fee.

Final Take

The branded mobile app is a high-leverage upgrade for SaaS agencies past the 5-client mark. It transforms the customer relationship from "you give me access to GoHighLevel" to "I use your platform." The price uplift on each client more than covers the $1,800/year cost.

If you're solo, on a lower plan, or running services-only work — the white-labeled web app is enough. The branded mobile app becomes worth it the moment your SaaS book hits scale.

Start your 14-day GoHighLevel Pro trial here. Run the SaaS Mode tier for 90 days, sign your first 5 paying clients, then upgrade to the branded mobile app. The sequence matters — the app is worth nothing without the customer book.