GoHighLevel Pricing
If you’re researching GoHighLevel pricing, you’re probably trying to answer one simple question:
Which plan actually makes sense for my business?
In this guide, I’ll break down all three GoHighLevel plans — Starter, Unlimited, and SaaS Pro —
so you can pick the right option without wasting money or time.
Quick Overview of GoHighLevel Pricing
Starter Plan – $97/month
Ready to Transform Your Business?
Start your 30-day free trial of GoHighLevel CRM today. Get full access to all features and see why 2M+ businesses trust GoHighLevel.
Start Free Trial
The Starter plan is designed for solo founders and small businesses running a single brand.
It gives you everything you need to replace tools like ClickFunnels, Calendly, Mailchimp, and basic CRMs.
What you get:
- CRM & lead pipelines
- Funnels and landing pages
- Calendars & appointment booking
- Email and SMS automation
- Forms and surveys
- Up to 3 sub-accounts
Choose Starter if: you’re running one business and want one platform instead of juggling 5–6 tools.
Unlimited Plan – $297/month (Most Popular)
Unlimited is where GoHighLevel becomes an agency operating system.
This plan removes sub-account limits and unlocks API access — meaning you can scale client delivery without paying per account.
Everything in Starter, plus:
- Unlimited client sub-accounts
- API access
- Custom domains
- Branded desktop app
- Advanced integrations
Choose Unlimited if: you run a marketing agency, manage multiple clients, or deliver services at scale.
Most agencies start here because it’s a flat monthly cost no matter how many clients you onboard.
SaaS Pro Plan – $497/month
SaaS Pro is built for operators who want recurring revenue.
This plan lets you resell GoHighLevel under your own brand and charge clients monthly like a real SaaS company.
Everything in Unlimited, plus:
- SaaS Mode (white-label CRM)
- Client rebilling
- Usage markup for SMS, email, phone
- Advanced API access
- Split testing
Choose SaaS Pro if: you want to build monthly recurring revenue by selling software instead of services.
This is the plan serious operators use to create predictable MRR.
Important: Real Costs Explained
Your monthly subscription covers the platform.
Messaging (SMS), phone calls, and email sending are usage-based.
If you’re running high volume or reselling, factor those costs into your pricing model.
Most SaaS users simply mark them up and turn usage into profit.
Which GoHighLevel Plan Should You Pick?
- Starter: Single business owners
- Unlimited: Agencies and service providers
- SaaS Pro: White-label SaaS builders
Simple rule:
- Running one business → Starter
- Managing clients → Unlimited
- Building MRR → SaaS Pro
